News / Politics

Yes campaign looks to win over voters in Wills and beyond

No stone is being left unturned in a sophisticated grassroots campaign for a Voice to Parliament
• Where to vote early for the referendum

Wills for Yes volunteers in Brunswick on Saturday with Jade Whittaker (left) and Rebecca McCann (right) at the front.

Mark Phillips
Sunday, September 17, 2023

ON a bright and sunny early-spring Saturday morning in Brunswick’s Bulleke-bek Park, a dozen people are preparing to blitz the neighbourhood on behalf the Yes campaign for the October 14 referendum. 

As children frolic on the grass and playground equipment watched by parents sipping their first coffee of the day, Wills for Yes volunteer co-ordinator Rebecca McCann runs the group through the plan for the next three hours.  

Teaming up in pairs, they will attempt to speak to every resident in the hundreds of apartments in the Breese Street block between Albion and Hope streets, offering them a Yes poster to display on their balcony or window. 

“Who hasn’t done this before?” McCann asks. A couple of women timidly raise their hands and are quickly reassured that this will be a low-stress activity. 

These are just a handful of more than 750 volunteers from Brunswick, Coburg and other parts of the Wills electorate who have joined the Yes campaign in recent weeks. 

Volunteer numbers are continuing to grow as the date of the referendum approaches and advocates for an Aboriginal and Torres Strait Islander Voice to Parliament push for a resounding majority in Wills. 

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This is the other side of the referendum campaign, a massive grassroots effort that slips under the radar of the national media. 

Away from the daily political cut and thrust with its heated rhetoric, fanciful claims and counter-claims, and vigorously debated polling data, in Wills these volunteers are having hundreds of face-to-face and phone conversations and handing out thousands of leaflets every week. 

They have flooded railway stations and shopping centres and pounded footpaths up and down the electorate from Glenroy in the north to Brunswick in the south. 

Wills for Yes has also hosted forums with prominent Indigenous leaders Thomas Mayo and Marcia Langton to answer any question sceptical voters may have about the Voice. 

McCann says grassroots campaigning of this type has been proven to work at state and federal elections. 

Many streets in Brunswick have a couple of homes with Yes coreflutes displayed on their front fences or public-facing windows, as do dozens of shops in Sydney Road, while Yes t-shirts are a ubiquitous fashion item. 

While campaign organisers are confident Brunswick will record a strong Yes vote, they are increasingly focusing their efforts on the north of the electorate, where understanding of and engagement with the referendum is far less widespread.

Read more:

Why Sheena Watt is on a personal mission to see the Voice to Parliament referendum succeed.

The Wills campaign for the Voice was launched in Brunswick in February but really began in earnest in the middle of the year. As momentum has grown it has set its targets well beyond Melbourne’s northern suburbs. Voters in Tasmania are among those to have been called by Wills-based volunteers in recent weeks. 

The objective of Saturday’s activity in Brunswick – on the day before the huge March for Yes rallies around Australia – was to increase visibility for the Yes campaign. The hope was that on Monday morning, commuters on the Upfield railway line would pass Anstey station on their way to work and look up to see dozens of windows displaying Yes posters. 

“One of the purposes of visibility is to normalise support for Yes, to normalise support for a voice for Aboriginal and Torres Strait Islanders,” says McCann, a Coburg resident who works as a union organiser. 

“I think another purpose is a show of solidarity with First Nations people.” 

Election posters ready to be delivered to households in Brunswick.

One of the key organisers of Saturday’s action in Brunswick was Jade Whittaker, who works for a local architecture firm, and only recently joined the Yes campaign. 

Apart from attending a few climate change rallies when she was younger, this is the first political campaign the 30-year-old has ever been involved in. 

Earlier in the week, Whittaker hosted eight friends in her home for dinner followed by a couple of hours of phonebanking to convince Tasmanians to vote Yes. On Sunday, she took her pub footy team, the Easybeats, to the March for Yes rally which began at the State Library. 

“It’s been really easy to be involved,” she said. 

“I was super, super nervous at first, and it was quite daunting, the idea of doing a phone bank. But the Wills group have been amazing, they’ve jumped on all of the ideas that we’ve been talking about and been incredibly supportive, sharing all the resources they can and very much held my hand through the process and made me feel well equipped and supported. So it’s been really great.” 

The campaign has every reason to be confident that Brunswick will say Yes. The area is considered one of the most politically progressive in Australia, and the Yes campaign has benefitted from being able to draw resources from the offices of Wills MHR Peter Khalil and Northern Metropolitan MLC Sheena Watt

A guide to how Wills is likely to vote is the 2017 marriage equality plebiscite – which unlike the referendum was solely a postal vote conducted by the Australian Bureau of Statistics and was voluntary rather than compulsory.  

In 2017, Wills recorded a Yes vote of 70%, compared to the national average of 61%. The electorate had the 28th highest Yes vote in the nation and 12th in Victoria. Similarly, the Wills had a participation rate of 82.9%, 25th in Australia and 11th in Victoria. 

By contrast with the hundreds of Yes volunteers, the No campaign is invisible in Wills. Brunswick Voice was unable to find any evidence of an active grassroots campaign in opposition to the Voice to Parliament, and there was no response to attempts to interview a Wills-based spokesperson from the Fair Australia organisation that spearheads the No campaign. 

“I just feel really strongly about not waking up on the day [after the referendum], if there’s a No result and not feeling like I’ve done everything I could to try and get a Yes result.” 

— Jade Whittaker

In the final weeks of the campaign until October 14, more volunteers from Wills for Yes will be asked to help out in suburbs like Broadmeadows, which are part of the neighbouring electorate of Calwell, and where the Yes vote is not as strong. 

“There is less support there or knowledge and awareness,” says McCann. “So getting our volunteers to put some of their effort there is going to be really important because it’s actually not [only] about Wills, it’s about the collective [result].” 

McCann says volunteers have encountered little outright hostility against the Yes case, but she believes there are many voters who are still undecided and need to be convinced to vote Yes. 

As for Jade Whittaker, she says she and her friends will put all their efforts into the Yes campaign right up until referendum day. 

“I think it’s like one very small step towards a future of more inclusion and Indigenous groups having more autonomy over their own experiences and their own rights and the way that government includes them,” she said. 

“But I think also, it’s just a massive step towards admitting that Indigenous people deserve a place in Australia, like we’ve just denied them so much in the history, and I think if a collective majority says Yes, you’re valid, and we want you to have a voice, it’s just like a very huge symbol of support. 

“And I just feel really strongly about not waking up on the day [after the referendum], if there’s a No result and not feeling like I’ve done everything I could to try and get a Yes result.” 

The author has been a Yes campaign volunteer. 

Read more:

Large crowd turns out to hear the case for voting Yes at this year’s referendum.

Where to vote early for the referendum
Pre-polling places near Brunswick.

Brunswick
Brunswick Masonic Centre
6 Davies Street, Brunswick

Monday, October 2 – Friday, October 6: 8.30 am–5.30pm
Saturday, October 7: 9am–4pm
Monday, October 9 – Thursday, October 12: 8.30am–5.30pm
Friday, October 13: 8.30am–6pm
Saturday, October 14 (Referendum Day): 8am–6pm

Ascot Vale
Ascot Vale Uniting Church
60-64 Maribyrnong Road, Moonee Ponds

Saturday, October 7: 9am–4pm
Monday, October 9 – Thursday, October 12: 8.30am–5.30pm
Friday, October 13: 8.30am–6pm

Essendon
St John’s Uniting Church
Cnr Mount Alexander Road & Buckley Street, Essendon

Monday, October 2 – Friday, October 6: 8.30 am–5.30 pm
Saturday, October 7: 9am–4pm
Monday, October 9 – Thursday, October 12: 8.30am–5.30pm
Friday, October 13: 8.30am–6pm
Saturday, October 14 (Referendum Day): 8am–6pm

Thornbury
Salvation Army Hall
704-710 High Street, Thornbury

Monday, October 2 – Friday, October 6: 8.30 am–5.30pm
Saturday, October 7: 9am–4pm
Monday, October 9 – Thursday, October 12: 8.30am–5.30pm
Friday, October 13: 8.30am–6pm
Saturday, October 14 (Referendum Day): 8am–6pm

Where to vote on October 14

Polling places in or near Brunswick

St Ambrose Church Hall
3 Dawson St, Brunswick

St Margaret Mary’s Parish Hall
68 Donald St, Brunswick

Brunswick North Primary School
144 Pearson St, Brunswick West

Temple Park Senior Citizens Centre
24 Gray St, Brunswick

Merri-bek Primary School
157-163 Moreland Rd, Coburg

Brunswick East Primary School
195A Stewart St, Brunswick East

Brunswick South West Primary School
5A South Daly St, Brunswick West

St Joseph’s School Hall
185 Hope St, Brunswick West

Brunswick South Primary School
56 Brunswick Rd, Brunswick East

Holy Trinity Serbian Church
1 Noel St, Brunswick East

Brunswick North West Primary School
3 Culloden St, Brunswick West

Source: Victorian Electoral Commission

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